Our case interview rubric, explained
Case Interview Basics

Our case interview rubric, explained

5 min
A

Ana

Co-Founder, CaseChamp.ai

We've had a few people reach out asking how the CaseChamp scoring grid is put together, so I thought I'd lay it out here. The rubric isn't arbitrary—it's a shorthand for the criteria Bain, McKinsey, and BCG have relied on for years. Place our sheet beside a partner's post-interview notes and you'll notice many of the same headings.

1. The three dimensions consultants are ultimately judged on

Whether it's called a "performance review," "development discussion," or "up-or-out checkpoint," consulting feedback nearly always collapses into three buckets:

  1. Problem Solving: Does your thinking steer the work in a useful direction?

  2. Client Impact: Will decision-makers trust you enough to act on your advice?

  3. Team Contribution: Are you someone colleagues can lean on when deadlines tighten?

2. Turning those dimensions into a 25-minute case

A case interview condenses a month of project life into half an hour, so it zooms in on three repeat moves:

  1. Frame the question. Pin down what the client is really asking.

  2. Validate the idea. Run the numbers, test the assumptions.

  3. Explain the result. Share a clear, usable conclusion.

Every clarifying prompt, data exhibit, or "anything else you'd consider?" moment is probing one of these moves.

3. The CaseChamp rubric, in detail

SkillWeightWhat this measures
Problem-Solving & Analytical Thinking (50 pts)
Problem StructuringAbility to build a MECE, client-specific framework and adjust it unprompted when new facts surface.
Synthesis & Insight GenerationSkill in blending quantitative and qualitative insight into a crisp takeaway at each pivot.
Creativity & Novel ThinkingCapacity to propose non-obvious drivers or analogies proactively, moving beyond stock answers.
Contextualisation & Real-World ExamplesUse of real-life context and/or industry examples that shape assumptions or create analogies without prompting.
Prioritisation & FocusDiscipline to focus on the largest value drivers and park low-impact topics.
Adaptability (Data & Feedback)Willingness to pivot approach on the fly when data or feedback conflict with the plan.
Execution & Rigor (35 pts)
Numerical Comfort & AccuracyComfort setting up calculations, labelling units, and sanity-checking results independently.
Logical RigorClear chain from premise to conclusion with explicit assumptions and no leaps.
Data-Driven Decision-MakingHabit of comparing options quantitatively and threading numeric targets through recommendations.
Error Awareness & Self-CorrectionAbility to spot and fix errors without external prompting.
Communication & Presence (15 pts)
Clarity & Speech QualityProfessional language, clear signposts, minimal fillers throughout the discussion.
Confidence & Executive PresenceSteady, confident delivery suited to executive audiences.
Engagement, Active Listening & Question QualityQuality of clarifying questions and active listening that turns monologue into dialogue.

Why the heavier weighting on Problem Solving?
In the case room, a shaky hypothesis sinks the answer long before poise or perfect arithmetic can save it. That's why half the score is reserved for the clarity and strength of your thinking.

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